The logo for (p)OLY Convenience Store involved 3 core principles: usability, psychology, and timelessness. Rather than weaving attitude or any specific aesthetics into the logo, the goal was to design something that transcended trends and stood timelessly.

Attention to detail was paramount in the logo's creation to create a visually pleasing and harmonious look. Psychological principles were factored in, such as the choice of alignment and the decision to use rounded corners over sharp ones; down to the specific curvature which was inspired by the same continuity present in Apple's product design.

With economic considerations in mind, its simplicity provides easy and cost-effective application on a wide range of items from clothing to packaging, without compromising on clarity or recognizability.

In essence, the logo for (p)OLY Convenience Store delivers a timeless, usable, and psychologically engaging design that is both visually appealing and practical in various applications.