The Seven Cowboys bandana is a play on symbolism. Utilizing the traditional paisley pattern, which look vaguely like the number 7 themselves at times, are interwoven with repeating brand motifs such as the brand logo and 7's.

In the 18th century, bandanas began to be produced in the United States. In the context of the Wild West, black bandanas could have been worn by outlaws or those seeking to establish their toughness or authority. In other contexts, they have been associated with rebellion, resistance, and counterculture.