My design practice primarily focuses on fashion design, graphic design, and creative direction, with a commitment to embedding narrative and storytelling as a crucial part of my creative process. Each design endeavor is not just about aesthetics or functionality, it's also about communicating ideas, inspiring emotions, and fostering a deeper understanding of the world around us through the language of design.

I currently run (p)OLY Convenience Store, a fashion project with an alternate reality storyline attached to every collection. I have helmed the creation of hundreds of different products from concept to reality, being solely responsible for the design, production oversight, marketing, and business management for the brand. Each piece is not just a product but a narrative artifact that contributes to the brand's larger story.

Research is an integral part of my process and I have expanded it into content creation, where I share research and discuss topics, aiming to build a community dedicated to nurturing dialogue around design. With my approach to storytelling and communicating a message effectively, I've cultivated audiences on platforms like TikTok with a substantial following of 55k+ and growing design enthusiasts.

Each work is approached with the ethos of roterfaden; a nordic expression literally meaning "red thread" which represents the core theme in something - the throughline of it all. Everything has, and is, a story. How far can an idea be taken? By purposely overanalyzing the in's and out's to the design of things we use so often that we are numb to it, conscious design can be made.